Building a Strong Brand: Insights from Trailer Bridge’s Eric Mazzotti

Welcome to another edition of Standing Out, where we explore the secrets to building a strong branding company and culture. Today, we’re excited to chat with Eric Mazzotti, a seasoned industry expert and a key figure in building Trailer Bridge’s successful brand. Eric shares his insights on how the company has built a strong branding company and culture, and why it’s important to encourage personal branding in team members.

The Power of Authenticity and Personal Branding for Your Branding Company

According to Eric, the key to building a successful branding company lies in being authentic and true to oneself. He emphasizes the importance of personal branding, noting that the company encourages team members to build their own personal brands. Eric believes that personal branding helps team members develop their own unique voice, which contributes to building the company’s overall branding and culture.

The Role of Core Values and Communication for Your Branding Company

When it comes to building a branding company and culture, Eric emphasizes the importance of core values and effective communication. He notes that it’s not just about putting “lipstick on a pig,” but creating a genuine culture that employees are proud to represent. Eric stresses the importance of effective communication to ensure that everyone in the company understands the core values and how to live by them.

The Importance of Recruiting and Retaining Talent for Your Branding Company

Eric believes that the most important part of building a successful branding company is to have a strong culture of excellence. He emphasizes the importance of recruiting talented people who fit the culture and have the right attitude. Eric notes that culture is difficult to change, so it’s essential to bring in the right talent from the beginning.

Encouraging Employee Advocacy for Your Branding Company

Eric also discusses how Trailer Bridge encourages personal branding in its team members. He mentions that the company encourages team members to post on social media and build their own personal brands. Eric believes that building personal brands helps team members develop their own unique voice and contributes to building the company’s overall branding and culture. He notes that when team members wear the company’s swag and share success stories, it’s a sign that the brand is authentic.

Eric offers valuable advice on building a great branding company and culture. He stresses the importance of being authentic, developing personal brands, and recruiting the right talent. By doing so, companies can build a strong branding company that employees are proud to represent and customers are excited to engage with.

To learn more about building a strong branding company and culture for your logistics marketing company, contact us or tune in to our podcast on 3PL marketing strategies. Make sure to subscribe to our youtube channel to get our latest podcast updates on logistics marketing.