Brand
Strategy

Your brand is your reputation. It’s what a person thinks when seeing your logo or hearing your company name, and it’s more valuable than you know.

 

Building a brand is about establishing trust, which is rooted in:
- continually pursuing excellence
- creating value for customers
- consistently over-delivering

Play Video

At BETA Consulting Group, we are passionate about building a brand that is easily recognized, loved by your team members and customers, and communicates your values and priorities.

standing-out-episode-131-the-entrepreneurial-journey-of-racquelle-pakutz
Standing Out 131 Branding Strategy In The Trucking Industry
In this episode of “Standing Out” we talk with Racquelle Pakutz, President of Zen Freight Solutions and founder of the podcast “Trucker Talks Live.” Racquelle is a leading expert in trucking, and she joins us today to share her insights on how trucking companies can apply branding strategy and stand out in the competitive industry. …

Standing Out 131 Branding Strategy In The Trucking Industry Read More »