Blog

As the logistics and transportation industry is both complex and multifaceted, it’s important to support your early stage brand growth with as many tools as possible. Trey Griggs, Founder and CEO of BETA Consulting Group, understands this better than anyone. Working as a logistics marketing company, he has a great deal of experience employing 3PL …

3 Ways To Support Your New 3PL, Suggestions From A Logistics Marketing Company Read More »

Transportation and logistics companies operate in a stressful yet uncertain period of history. Competition is high among the saturated market, meaning newcomers to the space must approach advertising strategies in a very different light — particularly with podcast marketing. As the CEO of BETA Consulting Group, Trey Griggs believes that podcasting helps newer logistics brands …

How Podcast Marketing Can Boost Sales For Your Logistics and Transportation Company Read More »

Marketing is often seen as a luxury for businesses, something that can be cut when times are tough. But for logistics, having a logistics marketing company on your side is essential to success. Marketing is often forgotten by logistics companies who pay more attention to the “practical” parts of their business. Logistics companies need to …

Why Logistics Marketing is so Critical for Logistics Companies Read More »

In this episode of “Standing Out” we talk with Racquelle Pakutz, President of Zen Freight Solutions and founder of the podcast “Trucker Talks Live.” Racquelle is a leading expert in trucking, and she joins us today to share her insights on how trucking companies can apply branding strategy and stand out in the competitive industry. …

Standing Out 131 Branding Strategy In The Trucking Industry Read More »