3PL Marketing Strategies: Insights from Don Everhart 

Logistics marketing is crucial for companies operating in the logistics industry. To stay competitive, it’s essential to develop effective marketing strategies that connect with potential customers and create value for them. In this blog post, we’ll explore 3PL marketing strategies and share insights from Don Everhart, a logistics industry expert. The transcript is from a podcast interview between Trey Griggs and Don Everhart. 

What are 3PL Marketing Strategies? 

3PL marketing strategies are marketing tactics used by third-party logistics providers (3PLs) to reach potential customers and build their brand. These strategies can be used to create awareness, generate leads, and drive conversions. Examples of common 3PL brand strategies include search engine optimization (SEO), content marketing, social media marketing, and email marketing. 

During the podcast interview, Don Everhart shared examples of how Freightvana, a logistics company, uses these brand strategies to connect with potential customers and build their brand. For instance, they create valuable content such as blog posts and whitepapers to educate their audience and position themselves as thought leaders in the industry. They also leverage social media platforms to engage with their audience and promote their brand. By utilizing these brand strategies effectively, companies in the logistics industry can differentiate themselves from competitors and establish themselves as trusted partners to their customers. 

Insights from Don Everhart, a Logistics Industry Expert 

Don Everhart has over a decade of experience in the logistics industry, and he shared his insights on the importance of marketing in the logistics industry. According to Don, effective marketing can help companies differentiate themselves from their competitors and build trust with potential customers. He also emphasized the importance of understanding the target audience and creating content that addresses their pain points and challenges. 

Don also shared his thoughts on the most effective 3PL marketing strategies based on his experience. He highlighted the importance of having a strong online presence and using search engine optimization (SEO) to rank higher in search engine results pages. He also recommended creating valuable content that educates and informs the audience. 

Best Practices for Developing 3PL Marketing Strategies 

Developing effective 3PL marketing strategies requires a deep understanding of the target audience and the logistics industry. Here are some best practices for developing effective 3PL marketing strategies: 

• Understand your target audience and create content that addresses their pain points and challenges. 
• Use search engine optimization (SEO) to rank higher in search engine results pages (SERPs). 
• Leverage social media platforms to engage with your audience and promote your brand. 

• Create valuable content such as blog posts and whitepapers to educate your audience and position yourself as a thought leader. 
• Measure your results and adjust your strategies accordingly. 

Developing effective 3PL marketing strategies is crucial for companies operating in the logistics industry. By understanding your target audience and creating valuable content, you can connect with potential customers and build your brand. Don Everhart shared his insights on the most effective 3PL marketing strategies, and we hope this blog post provided you with valuable insights on how to develop effective 3PL marketing strategies. 

We encourage you to listen to the full logistics podcast episode to gain additional insights from Don Everhart. If you’re interested in learning more about logistics marketing, feel free to contact BETA Consulting Group.