Increase Inbound Leads Through Iconic Branding, Marketing And Advertising
Creating data-driven marketing strategies for logistics and 3PL firms.
ABOUT US
Our Story
The value of a brand is seen in its ability to attract and retain loyal team members and the right customers who share in the mission, vision & core values of a company. Creating this value for our clients is what drives us to provide a premium logistics marketing experience that delivers results. Our story is written when your story is understood and embraced by your team members, your customers and your prospects. Meet our team, see what our clients have to say, and experience the difference.
HOW WE WORK
Our Process
STEP 1:
Search Engine Optimization Research & Recommendations
Researching your current SEO progress and the key words, phrases and synonyms your prospects are searching, we create a comprehensive review with recommendations to improve your website’s organic ranking on Google.
STEP 2:
Brand Assessment
Spending time with your team to evaluate your culture and your current marketing deliverables, we create brand guidelines to improve the status & strength of your brand in terms of clarity, trustworthiness and awareness.
STEP 3:
Content Strategy
Aligning SEO results, brand assessment and objectives, we create and implement a comprehensive content strategy in conjunction with your current marketing team, including blogs, social media content, videos, client testimonials, white papers, and marketing deliverables for your sales team.
STEP 4:
Google Ad Campaign Management
Building upon successful SEO & content strategies, we create and manage targeted ad campaigns to reduce your ad spend and generate high-quality leads.
HOW WE WORK
Our Process
STEP 1:
Search Engine Optimization Research & Recommendations
Researching your current SEO progress and the key words, phrases and synonyms your prospects are searching, we create a comprehensive review with recommendations to improve your website’s organic ranking on Google.
STEP 2:
Brand Assessment
Spending time with your team to evaluate your culture and your current marketing deliverables, we create brand guidelines to improve the status & strength of your brand in terms of clarity, trustworthiness and awareness.
STEP 3:
Content Strategy
Aligning SEO results, brand assessment and objectives, we create and implement a comprehensive content strategy in conjunction with your current marketing team, including blogs, social media content, videos, client testimonials, white papers, and marketing deliverables for your sales team.
STEP 4:
Google Ad Campaign Management
Building upon successful SEO & content strategies, we create and manage targeted ad campaigns to reduce your ad spend and generate high-quality leads.
TESTIMONIALS
Why Our Clients Love Us
“Trey and the team at BETA Consulting Group brought fresh ideas to enhance our marketing strategy allowing TIA to surpass our annual conference goals. Always sharing new ideas and tips to increase our social media presence allows us to reach beyond our traditional marketing channels.”
Cindy Amos
VP of Meetings and Education, TIA
Before working with BETA Consulting Group, we were stumbling through our business and we knew something was missing. After meeting Trey in person, we quickly knew how valuable his knowledge of the industry was! Since the day we began working together, BETA Consulting Group has brought value beyond measure, starting with helping clarify our brand, mission and vision, and giving us the confidence to go after new ventures! Our partnership with BETA Consulting Group is invaluable, and I HIGHLY recommend working with them immediately!”
Racquelle Pakutz
Founder & CEO, ZEN Freight Solutions
“We have absolutely THRIVED while working with Trey and his team. We have utilized them in a few capacities. They help us with organizing and executing our corporate marketing as well as creating some pretty awesome content. We also recently had Trey emcee our Client Symposium and he did an excellent job keeping the crowd entertained and informed. We are so thankful for our partnership with BETA Consulting Group!”
Natasha Hammack
Vice President of Corporate Branding & Communications, Wright Media
PODCAST
Standing Out
Telling great stories about sales, marketing and leadership with logistics executives
